I took charge of creating impactful marketing materials for an extension company, strategically targeting both salons and their clients. This involved the design of brochures, booklets, posters, counter cards, and magazine ads. The materials were crafted to showcase the allure and quality of the extensions. With a specific focus on persuading hairdressers to recommend these extensions to their clients, the materials were not just for information but to captivate, facilitating a seamless and enticing purchase decision. Additionally, I played a key role in designing magazine ads, ensuring technical precision by adhering to publication specifications, including high-resolution CMYK images, correct bleed and margin settings, and embedded fonts, while also managing timely submissions for publication in top beauty magazines.

I assumed a key role in leading an elegant photoshoot, overseeing aspects from precise model selection to meticulous color coordination between the models’ hair and our extensions. Responsibilities extended to wardrobe curation, mood board creation, and collaborative efforts with makeup artists to ensure a seamless alignment with the envisioned aesthetic. I directed the creative process throughout the shoot, maintaining a keen eye for detail and adherence to high standards. Post-shoot, my involvement continued with carefully selecting the best images, followed by a collaborative refinement process with a skilled retoucher.