a/b testing results

Approach: Conducting A/B testing, I compared different audience groups to pinpoint the model image that demonstrated the most significant impact on boosting conversion rates.

Results: The second model was the clear winner, with a 30% higher conversion rate than the others. This led to a strategic decision to feature her more in future campaigns

Conversion: The chosen model image significantly increased click-through rates, resulting in a notable surge in conversions during the “Appreciation Sale” period.

a/b testing results

Approach: A/B testing during the Cyber Monday sale revealed a significant 34% higher conversion rate when the sale amount was featured in the artwork.

Results: The implemented change not only significantly reinforced click-through rates but also resulted in a notable increase in conversions, contributing to a highly successful Cyber Monday sale which lead to over $100,000 in revenue.

Conversion: The change significantly boosted click-through rates and led to a increase in conversions during the Cyber Monday sale.

Additional design created based on a/b testing results

In this project, I took the lead in creating desktop and mobile site banners to boost our sales, informed by results from A/B testing. The design strategy was shaped to ensure a seamless and visually engaging experience on all platforms. By incorporating insights from A/B testing, I fine-tuned the banners to not only captivate the audience but also drive optimal performance in our campaigns.

Email design created based on a/b testing results