Barber Brand

I took the lead in shaping the identity of a Canadian barber line, steering the development of comprehensive brand guidelines that embody our essence, and crafting a visual identity tailored for a rugged, masculine aesthetic. I played a pivotal role in creating a cohesive brand narrative. Simultaneously, I managed the creation of impactful product marketing materials, ensuring they resonated authentically with our target audience, creating a strong and distinctive presence in the market.

digital marketing

I took the lead in shaping the digital marketing strategy for our Canadian barber line, crafting email campaigns and web banners that align seamlessly with our rugged, masculine brand aesthetic. This included promoting product promotions, overseeing varied sales initiatives, and strategizing for impactful events like Black Friday and Cyber Monday. Additionally, I integrated testimonials to reinforce the brand’s credibility and resonate effectively with our audience, ensuring a cohesive and engaging online presence.